Archive Page 2

This we don’t



It’s ugly


“We are so busy measuring public opinion that we forget we can mold it. We are so busy listening to statistics we forget we can create them.”



“Just because your ad looks good is no insurance that it will get looked at. How many people do you know who are impeccably groomed . . . but dull?”

The green fender came off a ’58


“You can have everybody coming in on time, everybody leaving on time, all work finished on the due date, and still have a lousy ad, and fail.”

Get a box


“Today, everybody is talking ‘Creativity’ and, frankly, that’s got me worried. I fear lest we keep the good taste and lose the sell. I fear all the sins we may commit in the name of ‘Creativity’. I fear we may be entering an age of phonies.”

He got the bug


“More and more I have come to the conclusion that a principle isn’t a principle until it costs you money.”

Juan Valdez


“Getting a product known isn’t the answer. Getting it wanted is the answer. Some of the best-known product names have failed.”