Archive Page 2

This we don’t

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It’s ugly

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“We are so busy measuring public opinion that we forget we can mold it. We are so busy listening to statistics we forget we can create them.”

Mule

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“Just because your ad looks good is no insurance that it will get looked at. How many people do you know who are impeccably groomed . . . but dull?”

The green fender came off a ’58

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“You can have everybody coming in on time, everybody leaving on time, all work finished on the due date, and still have a lousy ad, and fail.”

Get a box

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“Today, everybody is talking ‘Creativity’ and, frankly, that’s got me worried. I fear lest we keep the good taste and lose the sell. I fear all the sins we may commit in the name of ‘Creativity’. I fear we may be entering an age of phonies.”

He got the bug

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“More and more I have come to the conclusion that a principle isn’t a principle until it costs you money.”

Juan Valdez

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“Getting a product known isn’t the answer. Getting it wanted is the answer. Some of the best-known product names have failed.”