“The truth isn’t the truth until people believe you, and they can’t believe you if they don’t know what your saying, and they can’t know what you’ve saying if they don’t listen to you, and they won’t listen to you if you’re not interesting, and you won’t be interesting until you say things imaginatively, originally, freshly.”

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Schoolboy

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The ‘in’ thing

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“However much we like advertising to be a science – because life would be simpler that way – the fact is that it is not. It is a subtle, ever-changing art, defying formulization, flowering on freshness, and withering on imitation; where what was effective one day, for that very reason will not be effective the next, because it has lost the maximum impact of originality.”

Lemon

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Arguably, the most famous ad in advertising.

The right wife

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A trend that the Volkswagon Bus may not have started, but that it certainly gave momentum to, is the use of nicely-trimmed commercial vans as people carriers. This first took hold in the United States in the 1960s, aided by tongue-in-cheek advertising by Bernbach’s agency. During the hippie era in the United States, the Bus became a major counterculture symbol. There were several reasons: The van could carry a number of people plus camping gear and cooking supplies, extra clothing, do-it-yourself carpenter’s tools, etc. As a “statement”, its boxy, utilitarian shape made the Type 2 everything the American cars of the day were not. Used models were incredibly cheap to buy — a majority were hand-painted (a predecessor of the modern-day art car). Some Bus enthusiasts (especially for antiwar activists) would replace the VW logo with a painted peace symbol up front. Since that time, however, the original 1950–1967 Type 2 (primarily the pre-1956 barn-doors) has become a collector’s item with special variations reaching into the North American five-figure price territory. [Courtesy: Wikipedia]

Think small

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Note: ‘Think big’ was a popular slogan of sixties and seventies America. It was a political and business mantra at a time when industry was booming and entrepreneurs with ‘big’ ideas were praised for their smarts.

The ’51 car

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